We’ve heard it said many times: Print is dead.
But startups are questioning this idea.
“It’s just like in retail [where] people are saying stores are dead,” said Ethan Song, co-founder of menswear startup Frank & Oak. “[Stores] used to be the main thing, and they’re not anymore. But they’re still very impactful.”
Frank & Oak, which is headquartered in Montreal, is pouring resources into the supposedly antiquated medium of magazines. The three-year-old firm has a team of 10 people who exclusively create content for its biannual magazine, Oak Street, which launched last year….
